My Home Circumcision ("My Home Circumcision," "we," "us," or "our") respects the privacy of the families we serve. This Privacy Policy explains what information we collect through our website at myhomecircumcision.com and our Parent Portal (together, the "Services"), how we use and protect it, and the choices you have.
By using the Services, you agree to this Privacy Policy. If you do not agree, please do not use the Services.
1. Information we collect
Information you give us
When you book a consultation, schedule a procedure, create a Parent Portal account, fill out an intake or consent form, or contact us, you may provide:
- Contact and family details — parent or guardian name, email address, phone number, home address, and your preferred appointment dates and locations.
- Information about your child — your baby's name, date of birth, and the health and birth details you share so our team can plan and perform the procedure safely (for example, gestational age, weight, feeding, and relevant medical history).
- Forms and consent — information you enter on intake and consent forms, including any electronic signature you provide.
- Payment information — payments are processed by a third-party payment processor; we receive confirmation and limited transaction details but do not store full card numbers on our servers.
- Communications — the content of messages, texts, emails, and notes from calls or consultations.
Information we collect automatically
When you visit our public website, we and our analytics provider automatically collect certain technical information, such as your device and browser type, IP address, pages viewed, links and buttons clicked (including "call" and "text" taps), referring website, and the date and time of your visit. We also capture marketing attribution identifiers (for example, Google click IDs such as gclid and UTM campaign tags) that tell us which ad or link brought you to the site. See Cookies, analytics & advertising for details and your choices.
2. How we use information
We use the information we collect to:
- Schedule, prepare for, and provide our circumcision services and follow-up care;
- Communicate with you about appointments, aftercare, and your questions;
- Create and manage your Parent Portal account;
- Process payments and keep records of services provided;
- Operate, maintain, secure, and improve our website and Services;
- Understand how families find us and measure the effectiveness of our advertising; and
- Comply with our legal and professional obligations and enforce our Terms of Service.
3. Health information & the Parent Portal
The information you share about your child's health is sensitive, and we treat it that way. We use it only to provide and document your care — never to advertise to you or sell to anyone.
The Parent Portal, intake forms, and consent forms are where you share health-related details about your child. We limit access to this information to the members of our care team who need it to plan, perform, and follow up on the procedure. We do not load advertising or third-party analytics trackers on the Parent Portal, intake forms, consent forms, or the secure video room, and we do not send health information or personal identifiers from those pages to Google Analytics, Google Ads, or any advertising network.
My Home Circumcision is a private newborn circumcision practice. Because we do not bill health insurers electronically, we are generally not a "covered entity" under the federal Health Insurance Portability and Accountability Act (HIPAA), and this Policy is not a HIPAA Notice of Privacy Practices. Even so, we voluntarily handle your child's health information with care and confidentiality, and we will not disclose it except as described in this Policy or as permitted or required by law.
4. Cookies, analytics & advertising
Our public website uses cookies and similar technologies to remember your preferences, understand how the site is used, and support our advertising. These include:
- Google Analytics 4 (GA4) — helps us understand site traffic and which pages and calls-to-action families engage with.
- Google Ads — measures whether our ads lead to consultations so we can advertise responsibly. We may share limited conversion information with Google for this purpose.
- First-party attribution storage — we store marketing identifiers (such as a Google click ID and UTM tags) in your browser's local storage and a first-party cookie for up to 90 days, so a consultation request can be matched to the ad that brought you to us.
We use these technologies only on our public marketing pages. When you first visit, a banner notifies you that we use cookies and gives you the choice to opt out of analytics and advertising cookies. If you opt out, we signal Google (via Google Consent Mode) not to use analytics and advertising storage for your visit. You can change your choice at any time using the Cookie preferences link in our footer.
You can also control cookies through your browser settings and opt out of Google Analytics across all sites by installing the Google Analytics Opt-out Browser Add-on. To manage how Google personalizes ads, visit Google My Ad Center. Many browsers also send a Global Privacy Control (GPC) signal, which we honor as an opt-out of "sale"/"sharing" where required by law.
5. How we share information
We do not sell your personal information for money. We share information only in these limited ways:
- Service providers — companies that help us run the Services under contract, including our website host, database provider, email/notification provider, payment processor, and analytics and advertising providers (such as Google). They may use the information only to perform services for us.
- Advertising partners — when analytics and advertising cookies are active, some information (such as identifiers and activity on our public pages) may be shared with Google to measure and improve ads. Under some state laws this is considered "sharing" for cross-context behavioral advertising; you can opt out using our cookie banner, the Cookie preferences link, or a GPC signal.
- Legal and safety — when we believe disclosure is required by law, regulation, legal process, or to protect the rights, safety, or property of our families, our team, or others.
- Business transfers — in connection with a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction.
6. Your choices & privacy rights
You can update your account information in the Parent Portal or by contacting us. You may unsubscribe from marketing emails using the link in those emails; we may still send you messages about your appointments and care.
Depending on where you live, you may have rights to:
- Confirm whether we process your personal data and access a copy of it;
- Correct inaccurate personal data;
- Request deletion of your personal data;
- Obtain a portable copy of data you provided to us; and
- Opt out of targeted advertising and the "sale" or "sharing" of personal data.
Colorado residents: The Colorado Privacy Act gives you the rights listed above. We do not sell personal data or use it for targeted advertising in a way that requires opt-out beyond the cookie controls described here, and we treat health information as sensitive data that we process only with your consent for the purpose of providing care. If we deny your request, you may appeal by replying to our decision; if you have concerns about our response, you may contact the Colorado Attorney General.
To exercise any of these rights, contact us using the details in Contact us. We will verify your request (for example, by confirming details associated with your account) and respond within the time required by law. You will not be discriminated against for exercising your rights, and you may use an authorized agent where the law allows.
7. Children's privacy
Our Services are intended for use by parents and guardians, not by children. We do not knowingly allow anyone under 18 to create an account, and our website is not directed to children under 13. We collect information about infants only from the parent or guardian arranging care, who provides that information on the child's behalf. If you believe a child has provided us information directly, please contact us and we will delete it.
8. Data retention
We keep personal information for as long as needed to provide the Services, maintain appropriate care and business records, comply with our legal and professional obligations, resolve disputes, and enforce our agreements. Marketing attribution identifiers stored in your browser expire after 90 days. When information is no longer needed, we delete or de-identify it.
9. How we protect information
We use administrative, technical, and physical safeguards designed to protect your information, including encrypted connections (HTTPS), restricted access to the Parent Portal through secure sign-in, and limiting access to health information to care-team members who need it. No method of transmission or storage is completely secure, so we cannot guarantee absolute security, but we work to protect your information and to address issues promptly if they arise.
10. Changes to this policy
We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date above and, if the changes are significant, provide a more prominent notice. Your continued use of the Services after an update means you accept the revised Policy.
11. Contact us
If you have questions about this Privacy Policy or want to exercise a privacy right, contact us:
My Home Circumcision
Email: care@myhomecircumcision.com
Phone: (773) 217-0073
This Privacy Policy is governed by the laws of the State of Illinois, without regard to its conflict-of-laws rules. Please also review our Terms of Service.